Last updated: 14 July 2026. This Privacy Policy explains how PerkCup collects, uses, stores, and shares information when customers use the PerkCup app and when cafe partners use PerkCup owner tools and connected services.
1. Who we are
PerkCup provides a customer rewards, ordering, engagement, and cafe growth platform. Depending on the context, PerkCup may act as a direct service provider to customers, a service provider to participating cafes, or a platform operator connecting customers and cafes.
If you have questions about this Privacy Policy or how your information is handled, you can contact us at onboarding@perkcup.com.au.
2. What information we collect
We may collect the following categories of information:
- account and profile details, such as your name, email address, mobile number, login details, cafe membership, and marketing preferences
- order and transaction details, such as purchases, order history, order value, linked rewards activity, and payment status
- rewards, referral, and promotion activity, such as loyalty progress, reward redemptions, referral claims, promo participation, and related customer engagement signals
- cafe onboarding and owner account details, such as business details, onboarding contacts, setup status, connected POS details, billing status, and operational notes
- device and technical information, such as app version, authentication events, device identifiers where relevant, analytics signals, and operational logs needed to run and secure the service
- crash and diagnostic information, such as crash reports, error traces, device model, operating system version, and app version, collected through a crash reporting service (Sentry) to help us find and fix app problems; this data is not linked to your identity and is not used for advertising or tracking
- communications and support information, such as enquiries, owner lead forms, onboarding discussions, support messages, and service-related notices
3. How we collect information
- directly from you when you create an account, place an order, redeem a reward, submit a form, connect a cafe, or contact us
- from participating cafes when they configure PerkCup services for their venue
- from connected service providers such as payment processors, POS providers, app infrastructure providers, analytics or messaging services, where relevant to operating the platform
- automatically through normal use of the app and platform, including security, authentication, analytics, and service operation events
4. How we use information
- to provide and operate customer accounts, cafe accounts, rewards, ordering, referrals, promotions, and related platform functionality
- to process and reconcile orders, payments, refunds, loyalty progress, and connected service events
- to connect customers to participating cafes and present relevant cafe-specific menus, offers, rewards, and account experiences
- to support owner onboarding, POS connection, billing, launch readiness, customer marketing tools, and owner analytics
- to improve platform reliability, fraud prevention, security monitoring, product quality, and service support
- to send service messages such as authentication, receipts, account notices, reward status, or operational updates
- where permitted, to support marketing communications and campaign functionality for PerkCup or participating cafes
- to measure service usage, improve product performance, and understand engagement trends where analytics or related measurement tooling is used
5. How information is shared
We do not sell personal information. We may share information in the following limited ways:
- with participating cafes when needed to operate ordering, rewards, referrals, promotions, or customer support connected to that cafe
- with service providers and processors who help us run the platform, such as hosting, payments, messaging, analytics, or connected POS infrastructure
- with integration providers where a cafe has authorised a connected service, such as a POS or payment platform
- if required by law, legal process, regulatory request, or to protect the rights, safety, and integrity of PerkCup, participating cafes, customers, or the public
- as part of a business transition such as a restructure, financing, merger, or sale, subject to appropriate confidentiality and legal protections
6. Payments and third-party processors
Payments may be handled through third-party payment providers, and connected cafes may also use third-party POS or commerce systems. PerkCup may receive payment status, transaction metadata, and operational reconciliation data needed to support the platform, but sensitive card data is generally handled by the relevant payment provider rather than stored directly by PerkCup.
7. Data retention
We retain information for as long as reasonably necessary to operate the service, provide account history, support rewards and referral integrity, comply with legal or accounting requirements, resolve disputes, prevent abuse, and enforce our agreements. Retention periods may vary depending on the type of record and the services used.
8. Security
We use reasonable technical and organisational measures to protect information, including authentication controls, access restrictions, logging, and operational safeguards. No internet or software service can be guaranteed completely secure, so you should also take reasonable steps to protect your own devices, credentials, and accounts.
9. Your choices and rights
- you can request access to or correction of inaccurate account information
- you can update some preferences inside the app or by contacting us
- you can request account deletion, subject to any data we must keep for legal, security, accounting, fraud prevention, or operational integrity reasons
- you can opt out of non-essential marketing communications, including promotional email, SMS, or similar direct marketing where those channels are used, although important service messages may still be sent where needed to operate your account or orders
For deletion or privacy requests, contact us at onboarding@perkcup.com.au. We may need to verify your identity before acting on a request, and we may keep certain records where required for legal, security, fraud prevention, accounting, or platform integrity purposes.
10. International processing
PerkCup and its service providers may store or process information in Australia and in other countries where our infrastructure, hosting, analytics, messaging, payment, or connected service providers operate. Where this occurs, we aim to use reputable providers and appropriate safeguards for the services involved.
11. Children
PerkCup is not intended for children who are not legally able to use the service under applicable law or the requirements of participating cafes. If you believe a child has provided personal information improperly, please contact us so we can investigate and respond appropriately.
12. Changes to this policy
We may update this Privacy Policy from time to time to reflect product changes, legal requirements, or operational improvements. When we make material changes, we may update the date above and take other reasonable steps to bring important changes to users’ attention where appropriate.